According to the latest Eurobarometer survey, 95% of Europeans consider agriculture and rural areas important for Europe’s future, while 93% say that securing a stable food supply for the EU is crucial. An even larger share of Europeans believe that the EU’s Common Agricultural Policy (CAP) is delivering on its priorities. Regarding consumption habits, the quality and origin of food are the most important considerations for Europeans.

Overall, quality and origin are key drivers for citizens when purchasing food. Building on this, the Commission will launch a new ‘European food’ campaign, as announced in President von der Leyen’s State of the Union speech last year.

Commissioner for Agriculture and Food, Christophe Hansen said: “It is encouraging to see such strong public support for European agriculture and our farmers. These results show that we are aligned with our citizens on the priorities that matter most: ensuring safe, high-quality food, supporting farmers and strengthening rural areas, while protecting our environment. The Common Agricultural Policy is central to delivering on these priorities and supporting farmers in meeting the expectations of European citizens.”

This is the tenth Eurobarometer survey on ‘Europeans, Agriculture and the CAP’. The survey provides a comprehensive overview of Europeans’ attitudes towards farmers and the European agriculture policy.

Source: European Commission

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