A comprehensive study by the British Standards Institution (BSI) has revealed that whilst 86 per cent of consumers support circular economy principles, significant quality concerns are preventing widespread adoption of reused, refurbished and recycled products.
The Tipping Point: Building Trust in the Circular Economy study, conducted in partnership with Cambridge Institute for Sustainability Leadership (CISL), surveyed 8,214 consumers globally to identify barriers affecting adoption of circular economy practices.
This found that concerns about product quality top consumer hesitations, with 56 per cent citing lack of trust as a primary barrier to purchasing circular products. The research identifies five key pillars for building consumer trust in circularity: assured performance and quality, transparency and traceability, verification and certification, standardisation harmonisation, and secure data management.
Source: Resource
The post Older consumers outpace millennials in circular economy adoption appeared first on Vastuullisuusuutiset.fi.