Record 2026 EU funding boosts agri-food promotion as Commission launches new food campaign

The European Commission has announced a record €205 million package to co-finance activities promoting sustainable and high-quality EU agri-food products in 2026, both domestically and internationally. The new promotion programme aims to strengthen the global competitiveness of the European agri-food sector by exploring new markets while consolidating current ones.

One of the highlights of the year will be the launch of the ‘Buying European Food Products’ campaign, aimed at increasing consumption and celebrating the outstanding quality of European agri-food products, thus strengthening the relationship between consumers and producers. Funding will be distributed between promotion in third countries such as China and North America, and the EU internal market, with allocations of €70.3 million and €79.7 million respectively.

Christophe Hansen, Commissioner for Agriculture and Food, stressed that these initiatives are crucial for valuing European products and maximising the benefits of trade agreements.

Source: European Commisson