A new study reveals an unfortunate effect of supermarkets’ popular “2 for 1” offers: Not only do they make us buy more, these offers also lead to food waste at home.
Food waste is a huge global problem – both economically and climatically. The UN estimates that one third of all food goes to waste.
In collaboration with eight Swedish supermarkets, two researchers have therefore investigated how different types of offers affect our shopping and food waste. The result is clear: bulk offers increase sales by almost 20% – but also lead to more food waste in the home. Read More: University of Copenhagen
Source: ENN
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